Coach Adrian
Online
Tomorrow's an easy 30. Shoes by the door.
Tue 19:00
We run your running life.
We schedule every run, coach every recovery, and message you — wherever you are — so you always know what's next.
Byggd förGöteborgsvarvetStockholm MarathonMidnattsloppetTjejmilenLidingöloppet
The idea
Training for a race is a lot to manage.
You need a plan — and a coach who walks you through it. Here are the five jobs we take off your plate.
Schedule everything
Tell us your goal race. We build the week around your life. Every run, every rest day, every adjustment.
Adapt as you go
Reported the run felt hard? Tomorrow's tempo drops to easy. We listen, then we adjust.
Coach between runs
Long run tomorrow? Tonight you get a sleep reminder and a hydration checklist. The 23 hours you're not running matter too.
Educate at the right moment
The right article, video, or tip — the day you actually need it. Not a library. A message.
Keep you informed
"Tuesday 8pm: Tomorrow is your long run. Shoes by the door." You never guess what's next.
How we do it
Your coach messages you. Wherever you are.
WhatsApp, Instagram, SMS, email — you pick where. Your coach shows up there. Rest days aren't silent either — we send research, short reads, and nudges to keep you moving in the right direction.
Tue 19:00WhatsApp
Tomorrow's an easy 30. Shoes by the door.
Wed 07:00SMS
Good morning. 30 min easy, whenever suits you today.
Thu 09:00(rest day)Instagram DM
Solid week so far. 4-min read on sleep and running — good for tonight.
Fri 20:00(rest day)Email
Tomorrow is your long run. Carbs tonight, water before bed.
Sat 06:30WhatsApp
Long run day. Hydrate now. Fuel 2h before.
Sun 10:00WhatsApp
Nice work yesterday. How did it feel?
Meet your coach
Three voices. Pick one.
Every message comes with personality. Pick the coach whose voice you want in your pocket.
Adrian
No excuses. Just the road.
Adrian
Your first run is tomorrow. Not when you feel ready — tomorrow.
Klara
Train smart. The data knows.
Klara
Your first run isn't about speed. It's about finding your aerobic baseline. Let's measure where you are today.
Sara
Your biggest fan. Every run.
Sara
Welcome. Every single step you take from here counts — and I'll be right here cheering you on.
Adrian
No excuses. Just the road.
Adrian
Your first run is tomorrow. Not when you feel ready — tomorrow.
Klara
Train smart. The data knows.
Klara
Your first run isn't about speed. It's about finding your aerobic baseline. Let's measure where you are today.
Sara
Your biggest fan. Every run.
Sara
Welcome. Every single step you take from here counts — and I'll be right here cheering you on.
Strava + Vrapida
Sync Strava. We do the rest.
Your runs sync automatically. Your coach sees what you actually did — not what you told us — and reshapes tomorrow. No manual logging. No guessing.
Already on Strava? You're ready.
Why it works
Focus on your race. We handle the rest.
Finish your race — because you never fall behind.
Focus on running — not on schedules.
Be coached, not just scheduled.
Train smart, even when life's messy.
Three steps. That's it.
01
Pick your coach
Three coaches, three styles. You choose who guides you.
02
Tell them your goal race
Your coach builds a plan around your life, not the other way around.
03
Your coach takes it from there
Scheduling, messaging, recovery, nudges — we handle it. You just run.
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